Barbies and Beer at ODU

Barbie and Beer

A new partnership is brewing with Old Dominion University and it happens to be just in time for the arrival of a certain full-figured fashion doll who took the big screen by storm and had us all thinking pink this summer.

ODU and New Realm Brewing Co. recently announced a multiyear partnership that designates New Realm as the official craft beer partner of the university. As part of the partnership, New Realm Brewing will produce a series of custom ODU branded beers, beginning this fall with ODU Golden Ale.

“It’s a flavorful, clear, light and crisp golden ale that we hope everyone will enjoy in the Hampton Roads area,” said Mitch Steele, co-founder and renowned brewmaster of New Realm Brewing, in a recent press release.

ODU Beer CansThe collaboration was made possible through the combined efforts of ODU Sports Properties managed by PlayFly Sports and the ODU licensing office and is designed to strengthen the brands of both organizations while connecting with the ODU alumni and craft beer communities. The beer will be available in retail locations.

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Meanwhile, ODU’s Barry Art Museum just welcomed a very special guest in the form of one of the rarest Barbie dolls in the world. The Barbie No. 1 model with its original dressed box and early costumes was purchased for a record $42,000 at auction by museum co-founder Carolyn Barry.

The new acquisition will be making her fashion statement in the permanent doll gallery alongside the exhibition Fashion Innovation: Madame Alexander at 100, on view through Dec. 31. The exhibition sheds light on the history of fashion dolls and the women entrepreneurs who revolutionized the male-dominated industry.

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