Equinox Coffee Co. Creates Weekly Nox Box Amid COVID-19

Equinox Coffee Nox Box

Equinox Coffee Co. remained open for takeout throughout stay-at-home. “We could be one point of normalcy,” says Heidi Joy Delacruz who manages the cozy coffee shop in Norfolk’s Park Place. To reach those who weren’t venturing out, she and owner Ty Harrell hastened the launch of an online marketplace they’d been brewing for Equinox’s organic, ethically sourced coffee and scratch-made vegan baked goods as well as T-shirts whose proceeds now benefit laid-off staff.

Then they asked themselves: “What could a sheltering family use?” That led to a nifty collaboration with other local Equinox Coffee Nox Boxbusinesses to produce the “Nox Box.” A weekly, customizable carton could cradle not only their vegan pop tarts, but also Codex’s house-made rigatoni, a loaf of Pilgrim’s crusty, old-world-style bread, Apothecafé Botanicals’ “Immunity Jam” and a pint of Strawberry Fields’ gelato. Bespoke boxes may be picked up or delivered. If the latter, Delacruz, exuding positivity more potent than a double shot espresso, might ask what a person’s favorite beverage is to surprise them with it.

“Coffee goes a long way,” she says. “It’s comfort in a cup.” Besides the joint effort (continuing at Equinox’s soon-to-open second shop at Old Dominion University), Delacruz notes another positive coronavirus side-effect: new customers.

Marisa Marsey Headshot
Marisa Marsey
+ posts and articles

Marisa Marsey is a food, beverage and travel writer whose awards include 1st place Food Writing from the Virginia Press Association. A Johnson & Wales University representative, she has sipped Château d'Yquem '75 with Jean-Louis Palladin, sherpa-ed for Edna Lewis and savored interviews with Wolfgang Puck and Patrick O’Connell.

Share This Article:

Tags

Related Articles

Beloved Norfolk video store’s massive and historic collection of films on DVD, Blu-ray and VHS now available to the public...

Half-Shell Education: The Hatchery waterside eatery on Gwynn’s Island marries dining and aquaculture tours By Mary Scott Hardaway A two-lane...

Get Lost VB brings island flavors and a unique treat to the Oceanfront As the weather across Coastal Virginia heats...

If you’re looking to stock up your freezer, here are five local, family-owned butcher shops in Coastal Virginia to check...

At Eastern Shore Decoy Show in Cape Charles, collectors and enthusiasts bring their passion for the region’s rich carving heritage...

It’s All in Arlington, Virginia! Sponsored Content We can’t wait to meet you! So, hop on a train or jump...

Special Deal!
Advertisements
Events Calendar
Advertisements
Advertisements
Features
Advertisements
Advertisements

Temporary Maintenance scheduled

Hey Coastal Virginia!
Just a heads up: we’re giving our servers a little TLC this Thursday, May 2, starting at 4:00 PM. While you’re avoiding the 44% chance of rain out there, our website might take a quick siesta. We’ll make sure it’s awake as soon as possible!