The Face of Diamonds: Diamonds Direct

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by Coastal Virginia Magazine | Nov 5, 2021

Diamonds Direct, founded in 1995, is a direct to consumer destination retailer headquartered in Charlotte, North Carolina. Their vertically integrated concept allows the retailer to cut out the middlemen and maintain involvement in the entire diamond process.

Today, Diamonds Direct is one of America’s largest and most successful jewelry companies with 22 locations in the United States, as well as their New York based design studio, Diamonds Direct Designs. Their showrooms offer loose and mounted diamonds, a multitude of engagement ring mountings by America’s top designers, diamond and gemstone fashion jewelry, wed- ding bands, pearls and much more.

Diamonds Direct backs their products with industry-leading guarantees and warranties, includ- ing their signature 110% lifetime upgrade. Diamonds Direct is a socially-responsible company that thinks globally and acts locally. The company ensures all diamonds are ethically sourced via the Kimberley Process and is responsible for hundreds of thousands of dollars raised for local philanthropies and cultural organizations that are criti- cal to the communities Diamonds Direct calls home.


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